Oktoberfest Newcastle beers at mmm… and glug…

Oktoberfest Newcastle 2017 - poster

If you can’t make it to this year’s Munich Oktoberfest have the next best thing, the best selection of German beers bar none at mmm… and glug… own Oktoberfest Newcastle.

UPDATED EVENT – We will also have a free Oktoberfest Newcastle tasting (for over 18s only) at mmm… and glug… from 1pm on Saturday, 9 September.

The Munich Oktoberfest is one of the most famous events and the world’s largest fair, with some six million people attending every year.

According to tradition, the beer tents only sell original Munich beer, which is characterised by a long tradition, much experience in brewing and and the strict adherence of the “Reinheitsgebot” (Bavarian Purity Requirements).

What we will be selling at mmm… and glug…

Hacker Pschorr 

The brewery was founded in 1417 at the place where today is the inn Altes Hackerhaus (Sendlinger Straße) and grew to the leading Munich brewery in the 18th century under the couple Joseph Pschorr and Maria Theresia Hacker.

After their death the brewery was divided in Hacker brewery and Pschorr brewery and not reunified before the 1970s.

Since 2007 the beer is sold again in the traditional bottles with flip top closure.

The beer which is with 5,8% alcohol the lightest one, is offered at the Oktoberfest in the Hacker-Zelt and the Pschorr-Bräurosl.


Hofbrau Oktoberfest Newcastle at mmm... and glug...Wilhelm V. founded the Hofbräu brewery in 1589. Originally the brewery at the Platzl where is still the famous Hofbräuhaus, one the the most important touristic attractions in Munich.

Later the brewery was socialized and relocated to Wiener Platz, where is still one of the most beautiful Munich beergarden, the Hofbräukeller.

Today the brewery is in München-Riem. The beer which is sold in the Hofbräuzelt at the Oktoberfest is with 6,3% alcohol the strongest one.


Lowenbrau Oktoberfest Newcastle at mmm and glugFrom the 15th century there has been a brewery in the Löwengrube. The middle-sized company emerged to the biggest brewery in the 19th century under the Family Brey.

The brewery was relocated to Nymphenburger Straße where it is already located.

Near the brewery is the popular beergarden Löwenbräukeller at the Stiglmayerplatz which was founded in 1883.

The logo of the beer is a lion. Also famous is the oversized, mechanical lion on the top of the Löwenbräu tent which can roar and move its tail.

At the Oktoberfest the 6,1%-beer is sold in Löwenbräu-Zelt and Schützenzelt.


Paulaner Brauerei Oktoberfest Newcastle at mmm and glugThis beer has been brewed since 1634 in the Paulaner monastery and therefore the most recent under the Munich beers.

First the beer was only sold in public on holidays. The recipe of the stout which became very popular with the Munich people was invented by Brother Barnabas.

Today the Paulaner brewery is settled on the Nockherberg where takes place every year the stout-festival with an opening festival where politicians are kidded under the direction of an selected Brother Barnabas.

The Oktoberfest-beer of Paulaner has 6% alcohol and is sold in the Winzerer Fähndl, the Armbrustschützen-Zelt, the Käferzelt and the Wine Tents.


Spaten Oktoberfest Newcastle at mmm and glugThe Spaten brewery was founded 1397 and was setteled in the Neuhauser Gasse for the first centuries.

Today the brewery is located in the Marsstraße and managed since 200 years by the Sedlmayr Family.

The logo of the label is a spade with the initials of Gabriel Sedlmayr. Also in the possession of the Sedlmayr family is the Franziskaner brewery.

These both 5,9%-beers are offered at the Oktoberfest in the Schottenhammel, the Marstall, the Ochsenbraterei and of course the Spaten-Zelt.

On top of our Oktoberfest Newcastle specials, we will also have our usual range of German beers, including:

  • Augustiner-Bräu (Munich)
  • Ayinger Brewery (Aying, Bavaria)
  • Schöfferhofer grapefruit wheat beer (Frankfurt)
  • Uerige Alt (Dusseldorf)
  • Diebels Alt (Dusseldorf)
  • Schlösser Alt (Dusseldorf)
  • Früh Kölsch (Cologne)
  • Berliner Pilsner (Berlin)
  • Berliner Kindl Weisse (Berlin)
  • Schlenkerla smoked Rauchbiers (Bamberg)
  • Schneider Weisse wheat beers (Kelheim, Bavaria)
  • Plus steins, glassware and US-special Oktoberfest beers (deliveries and stocks dependent).

Why is Oktoberfest in September?

The first Oktoberfest was held in the year 1810 in honour of the Bavarian Crown Prince Ludwig’s marriage to Princess Therese von Sachsen-Hildburghausen.

Oktoberfest hall Oktoberfest Newcastle at mmm and glugThe festivities began on October 12, 1810 and ended on October 17th with a horse race. In the following years, the celebrations were repeated and, later, the festival was prolonged and moved forward into September.

By moving the festivities up, it allowed for better weather conditions. Because the September nights were warmer, the visitors were able to enjoy the gardens outside the tents and the stroll over “die Wiesen” or the fields much longer without feeling chilly.

Historically, the last Oktoberfest weekend was in October and this tradition continues into present times.

Thank you and ‘Prost’ to the official Oktoberfest website for information and images.

Want to know more about Oktoberfest Newcastle?

Other events at at mmm… and glug… (all from 1pm)

  • Saturday, 23 September: The Lakes Distillery tasting – come and taste Lakes Gin, Lakes Vodka and ‘The ONE’ whisky
  • Saturday, 30 September: Lisbon Wines – come and taste our new Portuguese wines and craft beers.

Coming soon …

  • We are hoping to be in our new shop at 129 Grainger Street (opposite the old Barclays Bank) mid to end of October. Watch out for news and opening events.
  • Click and collect at mmm… and glug… To find out more sign up for news below.